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Dealing with Distraction: Executive Control

As quick as you can say out loud the colour of every word – but NOT the word you read!

Ignore the word, just say the colour of the ink.

Stroop effect

How did you do? Any problems?

The Stroop effect

This is a famous test in cognitive psychology called the Stroop task (named after the psychologist John Stroop who first studied it).

The fact you were slowed down – or made errors – while trying not to let the meaning of the words interfere with your ability to say out loud the colours – is called the Stroop Effect.

In the first two lines, there should have been no problem in naming the colours – because the meaning of the words and the colours match. But in the next lines, the meaning of the words and the colours  are a mismatch – there is a conflict and this causes the problem, slowing you down and causing errors.

IQ Insight

What explains the Stroop effect? The effect can be explained by the conflict between two types of information processing:

  1. a type of information processing that is natural and automatic –reading the words: something you have done countless times.
  2. a type of information processing that requires deliberate selective attention to unusual information that you have been instructed to process (naming the colours), while suppressing/ignoring the natural interference from your automatic, well learned response to the word meaning.

The ability to flexibly attend to different aspects of our world in ways that are not routine or automatic is at the heart of our intelligence.  You cannot use your fluid intelligence on autopilot. And there is good evidence that your fluid intelligence is closely related to your ability to stay on track in a task or while pursuing a goal –  and not to get distracted by interfering information or automatic modes of thinking or behaving that don’t help you attain your goal.

Our HighIQPro software helps train fluid intelligence, and because of this it helps with task focus and ignoring distraction and there is scientific evidence that it improves performance on this Stoop brain twister.
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I am a cognitive scientist with a joint Ph.D in cognitive psychology and neuroscience from the Center of the Neural Basis of Cognition (Carnegie Mellon/Pittsburgh). At IQ Mindware we develop brain training interventions to increase IQ, critical thinking, decision making, creativity and executive functioning.

3 Comments

  • Please how do i site this page in my work

    JOCY 24.10.2010
  • Hi everyone ,I am doing a sciencefair project to see weather practicing the stroop test can improve your IQ,does anyone have any ingomation for me that i can use!

    Zainab Modan 24.06.2016
  • Hi – there are a number of Stroop games on i9 like this, and we find it is effective training – but no studies I know of have looked at Stroop training transfer to e.g. fluid intelligence.

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